Sex Toy Company Vush is Encouraging Self-Pleasure During the Coronavirus Pandemic

The Coronavirus pandemic has brought about an emphasis on the importance of self-care. One way many have found to care for their mental, physical, and sexual wellbeing is through self-pleasure. 

Written in partnership with Vush

Ok, raise your hand if your sex toys have had a little more action since being in self-isolation. I know mine have. The COVID-19 pandemic has thrown many curveballs to individuals around the world. From small businesses struggling to keep their doors open to individuals having to self-isolate at home alone, stress levels have increased and many have found their emotional wellbeing put at risk. But in times like these, people have taken things into their own hands…literally.

Australian based sex-toy company, Vush, has seen its sales increase by 350% since the COVID-19 outbreak. Vush’s products are designed for women, with the mission of wanting “every woman to begin a journey toward self-love, get to know their body, and have the power to make themselves feel amazing.” 

So, why is it important for people to prioritize self-pleasure and especially right now? Through self-pleasure, your body releases oxytocin, dopamine, and endorphins that help you relax and positively affect your mood and physical health. During this time of isolation, it is crucial to partake in practices that allow you to remain calm and manage stress. 

“Vush strongly believes self-pleasure should always be considered a priority but it’s more important than ever because with the majority of the world in isolation and a drastic change in all our lifestyles, self-pleasure can help us cope better with stress… With little connection to the outside world, it’s a perfect time to connect with yourself,” said Jasmine Nielsen, E-commerce Marketing Manager at Vush. 

Did you know that between 50-70% of cis women struggle to experience an orgasm from intercourse alone? And on top of that, nearly 10% HAVE NEVER HAD AN ORGASM at all! Of course, we know that pleasure comes in all varieties and that orgasms aren’t the end-all-be-all of sex. However, we also know that paying attention to the clitoris tends to result in higher frequencies of orgasms. What better way to exercise some self-love during isolation than to take control of your own pleasure? Self-isolation is a great time to explore your sexuality and body and boost your confidence. Find out what “does the trick” for you and your clit!

“We think in light of everything happening, a conversation has started that encourages one another to self-care. Our best-selling self-love toy, The Empress, has over 1300+ 5-star reviews from our customers and hundreds of influencers have endorsed it so far. We believe Vush is the most approachable female self-love brand, which has led to a huge uptake in word of mouth during this time of isolation,” says Nielsen. 

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Vush’s The Empress, a clitoral suction vibrator, is the most popular sex toy on Instagram right now, and with good reason. Instagram influencer Brittany Lesser posted with The Empress, discussing the importance of self-love and pleasure. In her caption, she wrote, “Growing up, I actually felt a lot of shame around sex, self-pleasure, self-love, etc. I wasn’t comfortable with it, was embarrassed, didn’t think it was normal, and just felt overall shameful around the topic.” She continued by saying, “These things are all so important to our overall health and wellbeing, and something we should never be ashamed of. There is nothing wrong with something that is so natural for all of us. Self-love, baby.”

Vush is not just a sex toy company with a mission statement; they are a group of individuals coming together to empower people with vulvas to own their sexuality through a movement called #breakthestigma. 

“Your story has the potential to inspire countless other women to open up about their own experiences with sexuality, love, and wellness. Together, we can empower women to break the stigma around female sexuality for good,” says Vush. 

Masturbation is normal, natural, and needed! And guess what? IT FEELS GREAT! You can watch all the porn you want; you can flip through all of the sex magazines you want, you can read Fifty Shades of Grey over and over as many times as you want, but until you actually explore yourself, you can’t fully embrace autonomous pleasure. Once you begin to explore, that is when everything changes—when you start to become one with your body, and through that, you begin to learn how to love your body and own your sexuality. So, if you’re feeling a bit antsy at home and want to go on an adventure, how about you start with a sexual exploration of your vulva? May the journey be wet and wild!

Ready for your at-home pleasure adventure to begin (or continue)? Use code TABU for 20% off your very own The Empress by Vush!

IN PARTNERSHIP WITH

Must be looooooove on the braaaaain 🧠. Or was that s£x? 👀🤭 Our brains are our largest s£x organs and sometimes they get a little sad, hyperactive, anxious, or overwhelmed. You won’t always be in the mood for s£x and that’s okay! Keep communication with your partner open and ongoing, check in with yourself and your mental health, and lean on the support of a trusted therapist or doctor if you need some extra guidance. 🫶🏽 Anything you would add?

I mean 😏

It is not wrong nor should it feel shameful to ✨seek pleasure.✨ I think those of us who grew up more religious were taught that you should always be in service of others and giving of yourself rather than concerned with our own needs or passions. While it is wonderful to be generous with giving (and can in fact be a source of pleasure), it should be equally encouraged to pursue your own pleasure — it whatever form it may take! It may feel self-indulgent, but why is that a bad thing? Pleasure boosts our mental health. It helps us cope with a difficult world, with anxiety, depression, and stress. It makes us feel good! It gives us something to look forward to. Pleasure helps us connect with others and with ourselves. Pleasure (as long as it is not at the expense of someone else’s safety or well-being) should be a priority, for our joy and for our health. It really is so important! Where do you find pleasure? I personally love a good massage… 💆🏽‍♀️

It’s time for a talk, friend. Let’s be clear, you nor your partner ever has to do *anything* you’re not comfortable with. That said, if it’s something you enjoy and that’s pleasurable to you, it’s okay to ask your partner for it! They can say no, but if they invalidate your pleasure, much less expect you to do something they won’t do?? The ball is then in your court to decide if this is the partner for you. You deserve someone who cares about and prioritizes your pleasure. Who is thrilled to be acquainted with your body, all of it! S-x can be vulnerable to talk about, but when you do…it’s so much better. 👅 included. Ask your partner what their hesitations are and have a *conversation.* Maybe they’re nervous, intimidated, or struggling with shame. Maybe they’re down to try other things you would enjoy and build up to it. The point is, it shouldn’t just be automatically dismissed. You can decide what’s right for you and what makes you feel aroused, validated, and appreciated. Whatever you do, don’t internalize their rejection. Your body is beautiful, desirable, and definitely worthy of pleasure. 😋🥰

A UK study published in the International Urogynecology Journal found that only 46% of participants correctly identified that a female has 3 holes in the external genitalia. 😬 Not great. We’re taught so desperately little about our bodies and so discouraged from exploring them that we don’t even know what we’ve got going on down there! Understanding your own anatomy (and getting educated on your partner’s anatomy) can boost pleasure 1000x!! So take a mirror, use your hands, and get comfy exploring! 🪞🕵🏽‍♀️ And if you really want to get informed (and inspired 😉), head to our website for our basics on pleasure and anatomy. What do you think? Could YOU correctly label a diagram of what lies beneath?

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